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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

By Yuval Noah Harari (Author)

A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …



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Knox Atkinson

A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This breakthrough work provides insights on how to take advantage of "white spaces" in the marketplace and compete against non-competition. The primary argument by Chan and Mauborgne is that organizations should focus on making markets instead of competing within them. nIn a classic example, the authors reference Cirque du Soleil, who created a high-end market space in the circus business, creating a new brand of entertainment, capturing market share and charging a price premium of more than 10 times that of a traditional circus. In an age when markets can be transformed overnight, Blue Ocean provides a framework for focusing on the most productive and profitable market segments.

Language: english
ISBN 10: 2004020857
ISBN 13: 9781591396192
Year: 1997
Pages: 257
File Type: PDF

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